Promoting your music in the web 2.0 era
Currently the best place to sell your music online is Indiestore. It gets a lot of things right (with a Pro account you get assigned ISRC numbers automatically, it’s viewed by A&Rs and journos looking for the next big thing, they work with sync companies so there’s a chance you’ll get your tracks licensed to ads or movies) and a lot of things wrong (little customization, pricey Pro account, bad customer service, no way of tracking who’s buying your music) – but you can’t argue with a service that gives you the opportunity to get in the charts without being signed to a label.
The key thing that makes Indiestore so important to the unsigned musician is the fact that you can sell your tracks via SMS (if you have a Pro account, natch). This is the main reason why Koopa managed to chart, as their fanbase was predominantly young males with no credit card or Paypal account between them. Everyone, obviously, has a mobile phone, and when you buy tracks via SMS at Indiestore it just gets added to your monthly bill. That’s how you must sell these days.
FakeSensations – Forget Tomorrow
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work as a music PR for an online music website, and also make music as Fakesensations.
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