In the Guardian, Will Hodgkinson continues to make a mess of running his DIY label, Big Bertha Records. This is all fun and games I suppose, but running a label is undoubtedly one of the toughest projects you can undertake - and he does seem to be making some ludicrous decisions!

He’s keen to point out that he wanted to release limited edition vinyl and distribute CD albums in the traditional way - but the budget he’s got seems excessive for such a supposedly quirky endeavour:

At present the label is losing money quicker than the Bank of England is printing the stuff. Mastering Pete Molinari’s single costs £287.88. Pressing up 150 promotional CDs to send out to press and radio comes to £331.50. The artwork is £150. Add to this all kinds of extras - a tenner for postage here, £20 for a pot of Molinari’s specially imported hair pomade there - and you’re into the thousands. And from the initial £5,000 budget, we still have at least two singles and an album to get out into the world.

How do you manage to spend £331.50 pressing up promotional CDs??! This makes for great reading but I hope it doesn’t cause the uninitiated to believe this is how you set up and run your own record label. It can be done cheaper and more effectively, and as mentioned yesterday I’ll be talking about how in a future post.

FakeSensations – Selfish Girls Stay Thin

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