Promoting your music in the web 2.0 era
In the old days, labels used to give you an advance when you signed a recording contract with them. It wasn’t really your money, it was just a loan, and if you weren’t successful it usually left you in sizeable debt. Now, they lock you into 360 degree deals and squeeze you for every little bit of revenue they can.
Forget about advances, and certainly forget about signing a 360 deal right now. So is the label itself important, beyond the other services it offers, or offers access to?
An article in today’s Guardian by Alexis Petridis goes some way to answering this tricky question – worth reading.
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work for Last.fm, and also make music as Fakesensations.
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