Promoting your music in the web 2.0 era
It’s come to something when Kelly bloody Clarkson turns out to be a beacon of rebellion. As reported here, Clarkson has been battling with legendary producer and BMG chairman Clive Davis over her new record - he wanted her to record a bunch of commissioned pop in a similar vein to her last record (natch), while she wanted to make shouty angst-rock.
It’s sobering to think that even if you’ve sold 15 million records, a major label will still try and control everything you do. Obviously, it doesn’t help that Clarkson’s a 25 year old woman either. Clive Davis - who brought us Alicia Keys, remember - should know better. But of course, Alicia was always credible, whereas Clarkson is a reality show winner, and should therefore not get ideas above her station right?
It’s ridiculous, and it all sounds like another death knell for the traditional industry. (Of course, what’s sadder still is that the album Clarkson so desperately wanted to make on her own terms sounds like it’s going to be absolutely shit. But hey - it’s her choice, and that’s what matters.)
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work as a music PR for an online music website, and also make music as Fakesensations.
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