Promoting your music in the web 2.0 era
Thanks to platforms like Indiestore and Snocap, it’s getting ever easier for unsigned bands to sell their own music via their websites, blogs or Myspace pages. But the vast majority of consumers still go to iTunes (and, lately, emusic; and, soon, the Amazon download store) to buy downloads. It’s vital for any unsigned artist to get their albums on iTunes – at least until the Apple hegemony ends.
There are quite a few digital aggregators out there who work with unsigned bands, but only a few are worth your time. The best of the bunch – especially for UK artists – is AWAL (Artists Without A Label). They’ll get your tracks on iTunes, Napster, emusic and all other major download stores, without you having to pay them a penny. They’ll even assign ISRC codes and sort out the other steps that allow your releases to be eligible for the charts. In return they take 15% of any royalties earned. It’s an amazing service and should be the first port of call for anyone hoping to sell tracks through the most popular online stores.
Tunecore comes a close second (and have the edge in some respects – for example, you don’t need to send them a CD like do with AWAL, you can upload MP3s on the website; also, you keep 100% of the royalties). What pushes them into second place are the fees they charge: $0.99 per song per album delivery charge, $0.99 per store/service per album delivery fee, and a $9.98 annual fee. Hardly expensive – but not as cheap as free!
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work as a music PR for an online music website, and also make music as Fakesensations.
Peter Wells
June 20th, 2007 at 7:46 pm
I’d argue TuneCore is still in first place! Of course, I’m a little biased, since I founded the company, but the arguments still hold: 15% adds up, fast. Our average cost for ingestion is about $21.00 (I don’t know what that is in Pounds!). That would be 15% of $155.00, and since most albums would generate that in sales with about 10 sales, ask yourself: am I going to sell more than 10 albums EVER? (not to mention individual songs). If not, then go with AWAL. If you think you’ll ever gross more than $155.00, then every sale after that means 15% going away forever, instead of into your pocket.
And TuneCore also gives UPCs and ISRCs for free.
Thanks! Let me know if you or your readers have any questions, I’ll be happy to answer.
–Peter
peter@tunecore.com
Fakesensations
June 20th, 2007 at 10:41 pm
Looks like we’ll have to call it a tie then! Thanks for your comment Peter, and keep up the great work at Tunecore.
Christian
A Song A Day
Peter Wells
June 25th, 2007 at 2:46 am
Good eal, Christian. Good blog, too! Take care!
–Peter
Peter Wells
June 25th, 2007 at 2:46 am
Good DEAL, that is.