Thought I would interrupt the hiatus (soon to be over, honest) for this quick post.

So having wondered, a couple of months back, how bands could start marketing their music on Facebook, I was lucky enough to get an early look at the brand new Music Wall application from the OK Cool team.

OK Cool are a bunch of tech-heads, software geeks and web designers, and they’ve built the Music Wall app as a way of promoting music on their own OK Cool Recordings imprint. In many ways it’s the first Facebook-driven record label.

But that’s not the most interesting thing about the whole project. The tracks on the Music Wall are released as limited edition 1000-‘run’ free downloads, that you can grab for your iPod or gift to your friends. The spirit here is a refreshing mash-up of the old and new skools: it’s basically like having 1000 rare pink vinyl 7-inches in MP3 form to give to your friends to show how cool you are.

From the artist perspective (and I must add here that OK Cool were, er, cool enough to include one of my tracks in the Music Wall) it’s compelling to watch your track propagate throughout the Facebook-o-sphere, tracking it as the edition number drops from 1000 to (hopefully) zero. How long will it take for my track to ‘sell out’?

Unlike so many promotional tools for bands on the web, this is an actually pretty fun and (this being Facebook) practical way to spread some viral buzz about your music. I say: watch this one take off big time.

FakeSensations – Stranded In Time

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