Promoting your music in the web 2.0 era
Alternative title: Take profit-seeking out of music, and what do you need to succeed?
Here’s an analogy.
Think of the traditional record industry as a planet. Over time it’s grown bigger and bigger, and pulled all these other satellites (artists, managers, pluggers, promoters, fans, music writers, radio DJs, PR and marketing people) into its gravitational field. And […]
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Two current stories on the web have elided in my mind and are causing my brain to overheat. So I’ve decided to use this post to try and work out the issues.
The first story is an amusing overview of the current ‘indie’ scene here in the UK, from the Independent. It’s wilfully curmudgeonly, but ultimately […]
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Two motivations for this post:
ONE: Hearing Ashlee Simpson’s new single ‘Outta My Head’ today. It represents the nadir of popular music. It was written by SIX!!! people. As a comparison, ‘Yesterday’, the most covered song in history, was written by Paul McCartney, one man, in his sleep.
So what’s gone wrong in the last 40 years, […]
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After 5 months in the wilderness, I’m back on track and will be posting again on a regular basis. I imagine everyone’s disappeared after finding no updates for so long, but I will do my best to regain your attention - that’s not a promise, obviously
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In a move that’s sent shockwaves through the music industry, Fakesensations, a band you’ve probably never heard of, have decided to allow fans to buy their new album Isaac and the Secret Chord for £7.99 (or $9.99), from any of various online download stores.
From October 15th, fans will be able to purchase the album […]
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work for Last.fm, and also make music as Fakesensations.