Social networks Category

If you’re just starting out as a musician looking to use the internet as a promotional tool, there should be one question on your mind. It’s not, how can I make money? And it’s not, which social networks should I be on? Rather it’s, how do I get my music heard?
Social networks like Myspace may […]

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Too much nerd power

In: Social networks

One day soon I’m going to write a long overdue (and possibly deeply unfounded) rant about why internet nerds - and internet nerds like Pitchfork in particular - are destroying music. Until then, here’s an example of why it’s all going so wrong.
(To clarify: I don’t like Black Kids either, but Jesus…)Related articles by […]

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As I mentioned previously, destroying the record labels because they’ve been slow to adapt to the new digital landscape is something of a blinkered view to take. The record ‘industry’ as it stands right now consists of a huge system of interlinking parts that, while they may no longer work too well together – or […]

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Can you not be both? Amidst all the Myspace Music hyperbole came one phrase from Chris DeWolfe that slightly made me shudder - “This is really a mega-music experience that is transformative in a lot of ways,” he said. “It’s the full 360-degree revenue stream.” 360-degree streams is the buzzword du jour of the major […]

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So, I can finally reveal the reason why A Song A Day hasn’t exactly been the most regular of blogs recently. I’ve been working on a new campaign for Last.fm entitled Now Form A Band. It’s a “campaign for better music” that we hope will kickstart a new DIY music revolution.
As the founders state […]

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Facebook record label

In: Online promotion, Social networks

Thought I would interrupt the hiatus (soon to be over, honest) for this quick post.
So having wondered, a couple of months back, how bands could start marketing their music on Facebook, I was lucky enough to get an early look at the brand new Music Wall application from the OK Cool team.
OK Cool are […]

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Compared to Myspace, it’s initially difficult to see how bands can use Facebook – vastly popular though it’s becoming – to promote and market their own music. There are a few apps that help you post your own music to your profile page (as noted yesterday, ReverbNation’s is probably the best of a small bunch […]

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How to get your music on Facebook

In: Online promotion, Social networks

ReverbNation have taken the lead when it comes to Facebook apps for musicians. Despite the riot of activity that followed Facebook’s opening up to developers, bands were poorly served by the music players that appeared.
I haven’t used the ReverbNation platform extensively – my music’s up there, but I don’t have time to maintain yet another […]

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I confess - I use P2P sites occasionally. Mainly to get obscure Dylan bootlegs that I just wouldn’t be able to get my hands on elsewhere. One torrent site I visit recently posted a bulletin on its homepage directing visitors to download some music uploaded by one of its regular users. That was about three […]

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Victor Keegan provides an astute-as-ever analysis of Andrew Keen’s The Cult of the Amateur in the Guardian Technology pages today. Keen’s book has been causing a fair bit of heated debate in the blogosphere as it attempts to assert that the huge overload of user-gen content that’s flooded the web over the past two years […]

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About this blog

This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work for Last.fm, and also make music as Fakesensations.


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