Promoting your music in the web 2.0 era
How does it happen that two artists, both ploughing the same artistic furrow at the same time, can end up with wildly diverging levels of success? A good example of this pop phenomenon is the contrasting careers of Duffy and Candie Payne. Both basically produce the same kind of music, both appeared at roughly the […]
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Reprinting an article I wrote for Drowned in Sound yesterday. There’s quite a lively debate going on over at DiS about this, so go check it out.
There’s a lot of talk today about the findings of the Digital Music Report 2008, which claims over 75% of people who download music off P2P sites would stop […]
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I’m a big fan of music sites that encourage their communities to actively seek out new artists, whether by offering them a financial incentive (Amiestreet) or (as with The Sixty One) making a kind of multi-player game out of it.
Popcuts is a new site that gives fans a revenue cut of your music sales. You […]
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Alternative title: Take profit-seeking out of music, and what do you need to succeed?
Here’s an analogy.
Think of the traditional record industry as a planet. Over time it’s grown bigger and bigger, and pulled all these other satellites (artists, managers, pluggers, promoters, fans, music writers, radio DJs, PR and marketing people) into its gravitational field. And […]
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If you’re just starting out as a musician looking to use the internet as a promotional tool, there should be one question on your mind. It’s not, how can I make money? And it’s not, which social networks should I be on? Rather it’s, how do I get my music heard?
Social networks like Myspace may […]
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A quick note about a new site I’ve just stumbled across, Musicbizhacks, the latest blog from Adrian Fusiarski, the man behind the excellent Buzzsonic.dj music industry directory.
Musicbizhacks consists mostly of links to digital music articles from around the web, but also includes Adrian’s own insightful musings on making a living from music in the web […]
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As I mentioned previously, destroying the record labels because they’ve been slow to adapt to the new digital landscape is something of a blinkered view to take. The record ‘industry’ as it stands right now consists of a huge system of interlinking parts that, while they may no longer work too well together – or […]
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Can you not be both? Amidst all the Myspace Music hyperbole came one phrase from Chris DeWolfe that slightly made me shudder - “This is really a mega-music experience that is transformative in a lot of ways,” he said. “It’s the full 360-degree revenue stream.” 360-degree streams is the buzzword du jour of the major […]
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It’s a given that, if you’re an unsigned band looking to build your fanbase, you should be blogging as part of your promotional activities. But let’s face it – and as my recent 5 month hiatus proves – producing regular content can be a drag. It’s essential, though, that your website is constantly updated so […]
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In a move that’s sent shockwaves through the music industry, Fakesensations, a band you’ve probably never heard of, have decided to allow fans to buy their new album Isaac and the Secret Chord for £7.99 (or $9.99), from any of various online download stores.
From October 15th, fans will be able to purchase the album […]
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work as a music PR for an online music website, and also make music as Fakesensations.