Promoting your music in the web 2.0 era
Alternative title: Take profit-seeking out of music, and what do you need to succeed?
Here’s an analogy.
Think of the traditional record industry as a planet. Over time it’s grown bigger and bigger, and pulled all these other satellites (artists, managers, pluggers, promoters, fans, music writers, radio DJs, PR and marketing people) into its gravitational field. And […]
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If you’re just starting out as a musician looking to use the internet as a promotional tool, there should be one question on your mind. It’s not, how can I make money? And it’s not, which social networks should I be on? Rather it’s, how do I get my music heard?
Social networks like Myspace may […]
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A quick note about a new site I’ve just stumbled across, Musicbizhacks, the latest blog from Adrian Fusiarski, the man behind the excellent Buzzsonic.dj music industry directory.
Musicbizhacks consists mostly of links to digital music articles from around the web, but also includes Adrian’s own insightful musings on making a living from music in the web […]
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As I mentioned previously, destroying the record labels because they’ve been slow to adapt to the new digital landscape is something of a blinkered view to take. The record ‘industry’ as it stands right now consists of a huge system of interlinking parts that, while they may no longer work too well together – or […]
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Can you not be both? Amidst all the Myspace Music hyperbole came one phrase from Chris DeWolfe that slightly made me shudder - “This is really a mega-music experience that is transformative in a lot of ways,” he said. “It’s the full 360-degree revenue stream.” 360-degree streams is the buzzword du jour of the major […]
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It’s a given that, if you’re an unsigned band looking to build your fanbase, you should be blogging as part of your promotional activities. But let’s face it – and as my recent 5 month hiatus proves – producing regular content can be a drag. It’s essential, though, that your website is constantly updated so […]
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In a move that’s sent shockwaves through the music industry, Fakesensations, a band you’ve probably never heard of, have decided to allow fans to buy their new album Isaac and the Secret Chord for £7.99 (or $9.99), from any of various online download stores.
From October 15th, fans will be able to purchase the album […]
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So, I can finally reveal the reason why A Song A Day hasn’t exactly been the most regular of blogs recently. I’ve been working on a new campaign for Last.fm entitled Now Form A Band. It’s a “campaign for better music” that we hope will kickstart a new DIY music revolution.
As the founders state […]
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The final part of my interview with Kevin Ehlers, one half of the duo behind upcoming DIY indie label Lemon Drop records.
6. How do you go about finding bands to sign? or is it just friends’ bands at the moment?
At the moment, the bands are all friends of Charlie in some way, or in the […]
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Part three of my interview with with Kevin Ehlers, one half of the duo behind upcoming DIY indie label Lemon Drop records.
5. What’s the best advice you could give to a band looking to promote themselves online?
Get yourself out there anyway you can, be nice to people who have taken time out of their lives […]
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work for Last.fm, and also make music as Fakesensations.