Promoting your music in the web 2.0 era
More evidence that the suits in the music industry are getting increasingly desperate in these times of file-sharing and free downloads: here we find one trying to bully a blogger into deleting a link he posted to a story about heavy-handed RIAA tactics.
I have to thank said industry suit, however, for helping me discover New Music Strategies, as it is an extremely useful resource for the independent musician. I will hopefully be publishing an interview with Andrew Dubber in the coming weeks.
In other news: as you can see (in the sidebar to your right), Poptopus has come out of private beta, so I decided to upload some of my tracks and try it out. Design-wise it’s a little unattractive, but it all works smoothly enough. I will try and get hold of the creators next week and pick their brains about who exactly they’ve got signed up for the project, beyond the four or five advertisers whose videos are on (rather annoying) repeat at the moment.
The Aislers Set – The Last Match
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work as a music PR for an online music website, and also make music as Fakesensations.
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