Promoting your music in the web 2.0 era
Two motivations for this post:
ONE: Hearing Ashlee Simpson’s new single ‘Outta My Head’ today. It represents the nadir of popular music. It was written by SIX!!! people. As a comparison, ‘Yesterday’, the most covered song in history, was written by Paul McCartney, one man, in his sleep.
So what’s gone wrong in the last 40 years, that we’ve gone from Yesterday to “Ay ya ya ya ya”?
Well, McCartney was a songwriting genius, right? Well maybe, but that genius didn’t spring out of thin air. He’d done his homework, and was steeped in rock’n’roll and blues, folk, ragtime, musicals, Tin Pan Alley standards, church hymns and classical music – all influences working on him when he composed. The writers of ‘Outta My Head’ are influenced by market forces and the few hit records of the last 18 months, all of which eschew melody for the novelty of the studio and the tyranny of whatever rhythm is moving the clubfloors at this particular moment.
As a balance to this argument, let’s remember that McCartney and his contemporaries have produced a fair amount of rubbish in their time. And the leading lights of pop/r’n'b between about 1999 and 2002 (Aaliyah, Kelis, Destiny’s Child, the Neptunes) let loose a wave of truly future-facing, heart-stopping records.
But for the last 3 years it’s been a downward spiral, with popular music across genres deteriorating massively as writers and performers completely misplace the melody.
TWO: What can you do about it? Well, let’s get one thing straight. You’ve bought a guitar or a keyboard or a kazoo, and learned to play some chords. You’ve watched some videos of, I dunno, James Morrison, or the Enemy, or Justin Timberlake, or Colbie fucking Caillet, and thought, “hey I could do this, doesn’t seem too hard”, and started strumming away.
Well stop. You don’t know shit. These are not the people you should be listening to.
“Yeah,” says indie hipster boy, who’s put a few 7 inches out and played the Monarch a couple times. “Go get Forever Changes and Revolver and Astral Weeks, you losers.”
Fuck you too. You don’t know shit either. You think those records came out of nowhere? You think that music began with ‘Love Me Do’? You’re an idiot, and it’s people like you, just as much as the guileless naifs with their acoustic piffle and the capitalist r’n'b overlords, that are fucking up music for the rest of us.
So stop now, go out and buy these records, and start again.
1. Buddy Holly’s Greatest Hits
Buddy Holly only wrote 40 songs, but most of them are perfect pop confections. If all music was destroyed except for this album, it’s possible that we’d be ok. More importantly, we could start again, because everything you need to know about song writing is on this record.
Don’t even bother if you’re not at least going to try and write a song as good as: Everyday
2. Sam Cooke: Portrait of a Legend 1951-1964
Sam Cooke is renowned for his voice, but as a songwriter he had no equal in the early ’60s. Simple melodies conveying complex emotions: that’s what it’s all about.
Don’t even bother if you’re not at least going to try and write a song as good as: You Send Me
3. In The Wee Small Hours Of The Morning
If you want to know what people mean when they talk about The Great American Songbook, here’s the place to start. This album contains the pinnacle of sophisticated romantic songwriting from the most important melodic craftsmen of all time. Cole Porter’s the name everyone knows, but Harold Arlen had the edge. Check the credits and go buy everything you can by these composers.
Don’t even bother if you’re not at least going to try and write a song as good as: Can’t We Be Friends
4. West Side Story
Musicals, especially from the golden age of the ‘40s and ‘50s, were a huge influence on the key ‘60s pop songwriters – but let’s face it, they’re pretty embarrassing to listen to these days. Bernstein made the genre wholly modern in one fell swoop with West Side Story. He absorbed a ton of influences – jazz, pop, Latin American music - to create little worlds contained in 4 minutes of melody.
Don’t even bother if you’re not at least going to try and write a song as good as: Tonight
5. The Anthology of American Folk Music
Without this music there’d be no Bob Dylan, a man who wrote more classic songs by the time he was 24 than most people working in music today will every produce in a lifetime. It’s all about communication: got nothing new or compelling to communicate? Then give up now.
Don’t even bother if you’re not at least going to try and write a song as good as: Down On Penny’s Farm
6. Bach: Violin Concertos
No I’m not joking. Want to know about melody? Bach was a non-stop hitmaker. And he influenced countless Beatles tunes, from Penny Lane to Blackbird.
Don’t even bother if you’re not at least going to try and write a song as good as: Double Violin Concerto in D Minor
7. Infiniment: 40 Chansons
Jacques Brel literally wrestled with melody, twisting and contorting it, taking it in completely outlandish directions, and ended up with a songbook that’s quite frankly unequalled in modern culture – nobody else writes like him, and that originality of voice is something to aspire to.
Don’t even bother if you’re not at least going to try and write a song as good as: La Chanson De Jacky
8. On Broadway: Hit Songs and Rarities From the Brill Building Era
This collection of Brill Building classics highlights the genius of Goffin & King, Mann & Weill et al, all of whom were crammed in tiny rooms day after day in the early ‘60s churning out pop hits to order. Incredible songs that prove how working under pressure is good for your musical creativity.
Don’t even bother if you’re not at least going to try and write a song as good as: It’s Too Late
Popularity: 16% [?]
This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work for Last.fm, and also make music as Fakesensations.
Steve Roberts
May 15th, 2008 at 11:38 pm
I’ve been doing A song A Week on my website and when I saw this I thought ‘a song a day, how?’. Anyway, one of my song a week, er, songs, is called ‘Buddy Holly Sung The Songs’. And Buddy really did do some amazing songs, inventing the pop sobgwriting thing.
My website is www.steverobertsmusic.co.uk/blog if you fancy a listen to it and the other 19 written so far this year.
Paul Peterson
May 16th, 2008 at 7:14 pm
Greetings,
I was so pleased to read your commandments to budding writers. I’ve been in the industry on all sides of the table for almost 40 years and I am appalled at the state of our industry. Songwriting is and has always been the key. I salute you for showing the way. Your references are surprisingly well thought out. Way to go. I hope industry execs read this, not just the writers. Save our industry…save music.Thanks,.
Stacy Blue
May 23rd, 2008 at 8:07 am
Couldn’t have said it better. Brilliant.
Stacy Blue
Karna Records
www.myspace.com/karnarecords