Promoting your music in the web 2.0 era
We all know that Facebook is the place to be these days when it comes to fulfilling your social networking needs. But it’s not a very good place to promote yourself as an artist – Myspace still remains the go-to destination for anyone wanting to hear a band’s music. Until that situation changes – and obviously we’d recommend people start using Last.fm for that precise reason! - artists will still have to maintain a Myspace page.
But just how useful is it if you want to make money from your music? Let’s imagine for a moment that you do actually want to get an old fashioned record deal – can Myspace still help you achieve that goal? Probably not. It used to be said that you needed at least 5000 friends on Myspace before any A&Rs would take you seriously. But A&Rs are now wary of anyone on Mypace whose stats look suspicious. We all know the ‘friend adder’ bots have been shut down so it’s no longer possible to artificially add friends and spam a ton of people with news about your band, but the damage has been done. If you’ve got a lot of friends but not many plays, A&Rs won’t give a shit.
Even if you don’t want to go down the traditional route, another reason why Myspace is pretty useless as a way of promoting your music is that it’s still a very top-down platform. Have you ever tried to become a featured artist? The bands that get on the front page are chosen by a UK music journalist from the Evening Standard – so getting that exposure is no different from trying to get a review in the NME. Not very 21st century.
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This is a blog about how to promote your music successfully in the new internet-driven era. I used to write for the NME, now I work as a music PR for an online music website, and also make music as Fakesensations.
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